Digital Marketing Career in 2022

In the beginning-career

Exchanging goods for other goods was the first-ever concept of trade. Trade is getting one in the exchange for something else. The first society saw this as barter. Under the barter system, goods were exchanged for goods. After some time, goods were sold for precious metals like gold or silver. Later, the kingdoms started minting coins that were used to exchange goods. Ancient coins hardly had any denominations and shape. Once a proper system came to the place, uniform coins were minted for use.

Along with coins came notes that were also used for trading. The denominations, however, kept changing over time. The value of the rupee saw a change in its value even overseas. This was determined by the economy and the growth of the country.

Selling goods needed visibility. A manufacturer would be able to sell his goods only if people knew about his product. This was when the concept of marketing came into effect. People initially started the idea of ‘word of mouth’. In this, people would just talk about it to each other, and that’s how the word spread. Before this, vendors used to walk around the streets to sell their goods. 90’s and 80’s kids and people before that would know definitely about this – a salesman coming around and selling products like books, vacuum cleaners and dish liquid and whatnot. 

Over time, this was not possible as the population grew and there was more demand for various goods. Salespeople found it extremely difficult to do doorstep marketing. This was when advertising came into play. At first, it meant like newspapers, pamphlets and posters were all that people had to advertise their products. Sticking up bills on walls was a job back then. Papers came with colored brochures and pictures that lured people into buying those goods. Newspaper ads were a luxury, and only big companies could afford it, and so were the signboards. Signboards were and still are one of the most reliable advertising platforms as it stands high and tall on a busy road.

Along with all these, people also saw the introduction of advertisements in televisions as commercials. Marketing by then had become one of the promising careers. It was the time when the economy was growing because of the vast numbers in sales and export and imports.  

Marketing started as a business back in the 1960s. The need for marketing was to sustain the competition in the market. As the population grew, companies got established but hardly did people know about them. As a result, most companies had to shut or get saturated, leaving them with tons of unsold goods. This was when marketing became critical. It was vital to pull new customers and establish a more extensive existence for expansion.  

Marketing – The biggest tool

Marketing saw how businesses flourished over time. Marketing as a career became very popular as the industry was booming. Marketing was vital even before a product came to its existence. Marketers saw that it was important for customers to know about the product. Creating curiosity among them was considered to be the best way before launching any product. Marketing was utterly essential for various reasons. Here are the top reasons why a company needs to invest in marketing:

• To Inform – Marketing informs customers about a product that gives an idea to them and reaches the right customer groups.
• Trust – It builds trust between the seller and the buyer. Advertising and other marketing strategies help a customer form an opinion about the brand and eventually become loyal to it.
• Upper hand – A marketing strategy can either make or break your brand. When your brand is marketed in the right way, you can be sure of skyrocketing sales and money. It helps you sustain in the market and have the edge over others. It is beneficial as more customers tend to be inclined to your product.
• Growth – Marketing is the main reason why a product grows; it sells and sustains. Expansion happens when there is demand, and this happens when people know about it; which is driven through marketing.

It is difficult to imagine a world without the concept of marketing. It would leave many businesses devastated. It is a wand to the sellers that shape their product and their industry. 

Over time, traditional marketing also ceased to create interest in people. Technology grew, and so did people. Traditional marketing was no more in the picture. A time came when even money got digitalized. People now looked up to safer and more accessible means to get things done and most importantly, a cheaper way that was time-saving as well. With so many perks and advantages, the marketing industry too saw the rise of its art through digital means. 

Birth of Digital Marketing

The early 2000s saw the digital world take a whole new shape. People considered their dream job as anything and everything in digital. The marketing industry saw this as the right time to enter its work in the digital platform, and that was when digital marketing was born. Digital platforms have grown, and so did people’s addiction to it. Mobiles and tablets have become popular, and people saved a lot of time because of it. Though there have always been ill effects of these, they are spoken of least. Online shopping hit the web in the mid-1900s. Amazon was the first online retail store that initially started with delivering books. Later ebay established its presence, and the competition between the two grew.

Later, the web platform was intensely used for rigorous marketing strategies. Growing online apps and tools and people subscribing to them, gave way for digital marketing to boom. Digital marketing is advertising and spreading the word about your product to customers through digital platforms. Social media, mobile phones, web applications, and so on are some of the examples.

The need for digital marketing came to be after people have started becoming digital addicts. They no longer look out of the window from a bus or train and pay attention to the billboards, no longer does anyone read all sides of a newspaper and show interest in a mono colored pamphlet. 

Customers want to be excited, be charmed and be attracted by your products and the services you offer. For this, it is essential to have the reach, which helps deliver your words to your customers. Digital marketing is vital for the following reasons:

• Time-saving – Digital marketing is quick, and one need not spend so much time for their products to get advertised or compete to get to the front page of the newspaper.
• Cost-effective – Literally, anyone can do digital marketing. Unlike traditional marketing methods that demand billions of rupees for one advertisement, digital marketing does it twenty times cheaper or at times, even for free! The investment in marketing digitally for your product is extremely minimal when compared to any other method.
• Broad reach – There’s a tiny percentile of people that do not use any electronic or social media. Every other person is on one of the internet platforms. This makes the task simpler for a seller. As a seller, you can now acquire a broad reach. Reach across the continents and let customers know of your products.
• Visual Appeal – There’s nothing that graphics can’t do; after all, it’s something that has swept millions of people across the world with its ability. Digital Marketing gives an option to make visually appealing advertisements that is for sure to lure you for the products sold.

Future of digital marketing

Digital marketing is an industry that has just stepped in India, and its future is very promising. According to a survey, it is said to generate twenty lakh jobs by 2020. Global giants like Facebook and Google have already started paving their way through this to India. This is the right time to put your foot in this industry. Learning Digital marketing is not limited to one but has many branches. It offers a career to anyone who has goals to grab the most from it. 

An artist, a writer, a math genius, a science lover, everyone can find a career suitable for them in this industry. Here are various options that you can choose from the career options available. The beauty of this field is that it constantly reminds you to never hold back from your achievements. Here’s all you need to know about what the options are:

List of Career options in digital marketing

UX/UI Designer

Are you a good designer? This is the right pick for you. UX/UI designers are responsible for creating a user-friendly interface that will make it an easy task and journey through the website for a customer when they reach out. They possess technical knowledge on how things work on a webpage when it goes live online. They design the interface from a marketing perspective and provide the best user experience to the customers.

Here are the skills that you will require:

• Technical Knowledge
• Design Theory
• Visual Design Knowledge
• Testing Skills
• Typography
• Other related application skills

Content Writer

Content creators are on the go. They have the highest demand. They create not only content in writing but also video and through pictures. This task relates to creating apt content for the targeted audience. Content marketing is an integral part of digital marketing. Without content, the whole purpose is failed. Video content is also in good demand these days. All you need for this job is creativity and passion.

Content writing is on high demand these days as they help businesses rank on top. They play with words to bring the best out of the business. The screenshot above shows there are close to 5k opportunities. This shows the importance of this career.

Social Media Marketer

Social Media presence for any brand is significant as it connects them to clients across and all over. Social media is where almost every person in this world is available. It provides a broader reach. This happens quickly and faster. A social media marketer handles the social media platform for the brand. They are responsible for making timely posts and making people aware of the brand and its developments. They should create good content to go on it that would make people subscribe to their page and eventually become a customer.

An approximate of 2k jobs are open for social media marketers and they are good in demand. Social Media Marketers are responsible for brand building. They help business expand.

SEO Expert

It is the process of generating traffic to a website. It should be organic. However, there are other ways as well to create visibility to your page. The organic traffic provides the actuals and the right results. It is crucial to drive your content in the right industry. This is where the SEO expert comes to the picture. They make sure that your content is ranked on top and that it has the highest visibility. In simple words, without SEO, people wouldn’t even know if you

Close to 3k jobs are available for SEO Experts. SEO experts drive your online presence and mark your existence in the online world of millions of users and accounts.

PPC/ SEM Expert

 Pay Per Click is a model in which the advertiser pays every time someone clicks on their link. This is a great tool to advance and boost visibility to a maximum level. This is also the easiest method to multiply your reach rapidly. An SEM expert makes sure this is driven cautiously and that the whole process is channelised correctly.

Of all others, PPC and SEMs have the greatest shot for they are the reason behind the quick spread of your business to the world around. A whooping 14k jobs are available which shows its demand in this industry.

Affiliate Marketing

A new and great way of earning in digital marketing is through influencer marketing. Affiliate marketing is one of the many ways people make money these days. Once you get successful in it, it promises a good lot of money. In this, a person ties up with business platforms to recommend their products on her/his website. Every time someone clicks on the link to purchase the product, the website holder gets paid.

Performance Analyst

The essential thing in the life of a brand is to know its performance. That is why it is vital to have an analyst. An analyst reads the statistics and predicts the future trends of the brand through online marketing tactics. They help in making the business understand where the brand lacks and what is its positive point. This helps in making informed decisions.

Understanding Career path

The Scope of digital marketing is wide and there are tremendous opportunities to explore. As the population grows the demand for products that compete in the same market to make its mark to the customers. This in turn boosts the advertisement industry. A recent survey states that the advertising industry is said to grow to 255 billion marks and is currently at 33.5% in 2020.

By the end of 2020, the digital marketing industry is said to generate 20 lakh jobs. The industry is said to grow at a whooping rate of 14% annually. Mobile internet users are said to reach 829 million by 2021 in India. This explains why digital marketing is the right choice of career.

Some significant job roles that you can take up and their respective average annual drawings are mentioned below:

Here are the figures of jobs that various online platforms offered as in 2019 for digital marketing:

Digital marketing is the new trend, and soon everyone will see enormous growth in this industry. These are some of the significant career options that are available in digital marketing. What makes this field unique is that every niche has a place to experiment and explore. Digital marketing not only makes lives simpler but is also one of the sources for any business to take a huge leap.